REFAD

About the Project

REFAD is a Saudi infrastructure company working across telecommunications, energy, and civil infrastructure. Serving government entities and private-sector organizations, its capabilities span planning and engineering through construction, systems integration, commissioning, and maintenance.

The branding project brought these diverse capabilities together under one recognizable identity.

Our Work

We developed a complete visual identity around a geometric logo that combines the letter R with a directional arrow, expressing progress, connection, and precision. Deep blue establishes a confident corporate presence, while orange accents bring energy to the design.

We extended the identity across bilingual stationery, business cards, documents, presentation templates, and branded merchandise. Brand guidelines brought consistency to these applications, defining how the visual system works across different formats and materials.

Beyond print, we created concepts for employee uniforms, safety equipment, vehicle branding, site signage, and digital interfaces. Each application connects REFAD’s corporate image with its everyday operations, giving the brand a consistent presence from the office to the project site.